VPK Packaging
Project Spotlight
What was the goal?
VPK Packaging approached Moonfruit Media to create a structured suite of video content that could support both their website and ongoing marketing activity.
At the centre of the project was their “8-step solution cycle” a clear, customer-focused process designed to simplify how businesses engage with VPK, from initial discovery through to delivery & refinement. The goal was to bring this process to life visually, making it easy to understand, engaging to watch, and effective as a sales tool.
Alongside this, the wider brief was to build out a bank of content that could be used across multiple channels. This included thought-led discussion videos around topics such as sustainability and the scale of the business, as well as product-focused content to support new launches.
Everything was designed to give VPK a consistent, professional video presence that could work across their website, social media, and wider marketing efforts.
The approach
To maximise the value of the project, all content was planned and captured across a two-day shoot.
This allowed multiple video formats to be produced efficiently, ensuring consistency across all outputs while minimising disruption to VPK’s day-to-day operations.
Michelle H. Head of Marketing & Communications (UK & Ireland) - VPK Packaging
“We really couldn't have created the content we did without the knowledge, experience and direction we received from Steve.
We are extremely happy with the results and looking forward to shooting more footage in the not too distant future with Moonfruit Media.”
What we delivered
Across a 2-day shoot, we created a wide-ranging bank of video content designed to support multiple areas of VPK’s marketing.
Rather than producing a single flagship video, the focus was on building a suite of assets that could be used across their website, sales process, and social channels over time.
Each piece of content was planned to serve a specific purpose, from explaining their process through to supporting product launches and building trust with potential customers.
The result is a flexible library of content that continues to deliver value well beyond the shoot itself.
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A structured series of videos that clearly explain each stage of VPK’s customer journey, making their process easy to understand.
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Interview-led content designed to communicate expertise, values, and key business themes in a more personal, engaging way.
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A focused video showcasing a new product, highlighting its key features and benefits for potential customers.
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Footage captured with multiple formats in mind, allowing for ongoing use across VPK’s website and social channels.
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Custom animation used to clearly illustrate key parts of the solution cycle and enhance overall engagement.
This project was delivered across 2 full shoot days on-site at VPK’s Desborough facility, working closely with their team to capture a wide range of content with minimal disruption to day-to-day operations.
With multiple videos to produce, careful planning was key. By structuring the shoot in advance, we were able to move efficiently between locations, set up quickly, and make the most of the time with each contributor. This meant capturing everything from structured interviews through to production footage and product shots, all within a tight schedule.
A relaxed, conversational approach helped everyone feel comfortable, resulting in more natural, confident delivery across all of the content.
Let’s work together
If you’re a B2B business looking to create clear, effective video content that supports your marketing and sales process, I’d love to hear from you.
From process-driven explainer content to product videos and ongoing marketing assets, everything is built to give you as much value as possible from your time on site.
Get in touch and we can chat through what that could look like for your business.
