Simply gym

Commercial Video Production

What Was The Goal?

This commercial video production project brought Simply Gym’s recently refurbished Coventry gym to life through a fast-paced promotional video and a series of engaging social media edits. Designed to highlight the facilities, atmosphere and benefits of membership, the content was created to help attract new members while strengthening the Simply Gym brand.

However, this wasn’t where the partnership began. Simply Gym initially approached Moonfruit Media to produce a pair of presenter-led training videos for their growing team, covering staff standards and how to deliver an engaging gym tour for prospective members. Following the success of those internal training videos, I was invited back to create customer-facing marketing content, demonstrating how effective video can support both internal communications and business growth.

This video gives Simply Gym a consistent onboarding tool that clearly communicates the company’s values, expectations and standards. Presenter-led delivery, authentic footage from the gym floor and bespoke animated graphics combine to create an engaging resource that saves time while ensuring every new starter begins with the same high-quality introduction to the business.

An older man with gray hair and a beard working out in a gym, pushing a sled loaded with weight plates. He is wearing a black vest, black shorts, black sneakers, and listening to wireless earbuds.
Inside a spacious gym with various workout equipment and people exercising.
A woman working out with battle ropes at a gym, wearing a black sports tank top and black workout pants, with exercise equipment and yellow accents in the background.

  • A presenter-led onboarding video introducing new team members to Simply Gym’s values, standards and expectations through professional delivery, authentic B-roll and branded motion graphics.

  • A structured training video designed to help staff confidently guide prospective members around the gym, creating a consistent and engaging experience that supports membership conversions.

  • A high-energy promotional film showcasing the refurbished Coventry gym, highlighting the facilities, community and overall experience of becoming a Simply Gym member.

  • A collection of engaging vertical videos, optimised for social media, helping Simply Gym promote its facilities and reach potential members across multiple platforms.

  • Professionally captured drone footage adds scale, context and visual impact, giving viewers a unique perspective of the gym and its surrounding location.

What We Delivered

This project combined commercial video production, internal training videos and social media content to support Simply Gym’s business both behind the scenes and in front of potential members.

Professionally scripted onboarding resources to high-energy promotional films, every video was created to engage its audience and deliver long-term value.

Paul S. Head of Operations - Simply Gym

“Extremely professional and had some really good ideas. The end product did not disappoint and we didn't even ask for edits as it was perfect.

I would highly recommend him for all production needs!”

A fitness instructor giving a workout class to an individual on stationary bike, both are in a room with green walls.

Professional content for growing gyms

From promotional videos and staff training to social media content and commercial photography, I help gyms and fitness brands communicate with confidence. If you’d like to discuss your next project, get in touch below.

An aerial view of a Simply Gym in Coventry, surrounded by trees and open sky.